Streaming radio has become increasingly popular as more and more people consume media through digital platforms. This has created a new landscape for advertisers, who can reach consumers through streaming radio in a variety of ways. Here is a guide on how advertising on streaming radio works and the major players in the field:

1. Programmatic advertising: Programmatic advertising is an automated way to buy and sell advertising space on streaming radio. Advertisers can target their messages to specific demographics, such as age, location, and interests, by using data-driven algorithms to match their advertisements with the right listeners. This allows for more efficient and effective ad targeting.
2. Native advertising: Native advertising is a type of advertising that seamlessly integrates into the streaming radio experience. It can include sponsored content, product placements, or branded segments. The key to effective native advertising is making it feel like part of the streaming radio experience, rather than a separate advertisement.
3. Audio ads: Audio ads are the traditional form of advertising on streaming radio. They are short audio spots that play between songs or during breaks in programming. Audio ads can be targeted to specific listeners using programmatic advertising technologies.
4. Major players: There are several major players in the streaming radio advertising space, including Spotify, Pandora, and iHeartRadio. Each of these platforms has its own unique features and strengths, so it is important to understand the different options available to you when deciding which platform to use.
5. Spotify: Spotify is one of the largest music streaming platforms in the world, with over 200 million active users. The platform offers both programmatic and native advertising options, making it a versatile option for advertisers.
6. Pandora: Pandora is a personalized radio streaming platform that offers a variety of advertising options, including audio ads and native advertising. The platform also offers unique targeting options, such as audience segments and music genre targeting.
7. iHeartRadio: iHeartRadio is a popular radio streaming platform that offers both traditional audio ads and programmatic advertising options. The platform also offers unique features, such as live events and live streaming, that can be leveraged by advertisers.

In conclusion, advertising on streaming radio offers businesses and marketers a new way to reach consumers through digital platforms. By understanding the different advertising options available, including programmatic advertising, native advertising, and audio ads, and the major players in the field, businesses can effectively reach their target audience and achieve their marketing goals.