Sending out postcards as a marketing process is an effective way of promoting a business, event, or product. With the rise of digital marketing, traditional forms of advertising like postcards are often overlooked, but they still offer a unique set of advantages that make them a valuable tool for businesses looking to reach their target audience. Here’s why:

1. Personal Touch – Postcards have a personal touch to them, as they are tangible and can be physically held by the recipient. The recipient is more likely to remember the message on a postcard compared to an email, making it an excellent way to make a lasting impression.
2. Targeted Marketing – Postcards can be targeted to a specific demographic, making it easier to reach the right people with the right message. For example, if you’re promoting a new product, you can send postcards to customers who have previously purchased similar products, increasing the chances of success.
3. Cost-Effective – Compared to other forms of marketing, postcards are relatively inexpensive, making it a cost-effective way to reach a large audience. The cost of printing and mailing postcards is lower than other marketing materials, such as brochures or flyers, making it an attractive option for small businesses.
4. High Open Rates – Unlike emails, which can easily get lost in a recipient’s inbox, postcards are more likely to be opened and read. Postcards are often displayed on refrigerators, desks, or bulletin boards, increasing the chances of repeated exposure to the message.
5. Measurable Results – Postcards can be easily tracked, allowing businesses to determine the success rate of their marketing efforts. For example, you can track the response rate of a postcard campaign by including a unique offer or code that can be redeemed.

In conclusion, sending out postcards as a marketing process is a simple, cost-effective, and measurable way to reach your target audience. Whether you’re promoting a new product, a special event, or just want to keep your business top of mind, postcards are a valuable tool that should not be overlooked.